Review of the 2024 marketing and communication workshop

On 18 and 19 November 2024, 29 employees from 21 clinics and 15 cantons met at the Victoria Jungfrau Interlaken for this year's marketing and communication workshop under the motto «Let's mix together» to set the course for the future together.

The two days provided a platform for exchange between the regions. Exciting lectures, interactive workshops and creative activities created a unique dynamic that further strengthened the Swiss Medical Network.

Highlights of the two days:

• Experience innovation: A comprehensive insight into the possibilities of machine learning and artificial intelligence – and how these technologies can revolutionise marketing and communication. 
• Strategy in focus: presentations on the current marketing and communications strategy and an overview of integrated care.
• Creative networking: a team-building event with Michel Reybier Hospitality opened up new perspectives and promoted exchange between employees from the healthcare and hospitality sectors.
• Shared goals: workshops developed initial ideas for the 2025 marketing and communications campaigns and exciting approaches to networking and synergies.

A strong network for a shared future
Sharing knowledge, ideas and best practices not only strengthens the team, but also ensures that we can develop innovative approaches together.

We look forward to the exciting projects that lie ahead and would like to thank all participants for their commitment and creative ideas!